Socially Elle Co.

Understanding your audience is essential in marketing. A key component to understanding your audience that newer marketers may overlook is social class. Social class groups consumers into different levels of status and it is these specific groups that ultimately influence consumer behavior. When we break down social class, there are…

“Think of brands as human personalities. A brand’s personality is a defining factor of a brand’s success” – Unknown As consumers we often hear the terms “brand image” and “brand identity” but the true tell is “brand personality”, how a brand is perceived to the outside world. There is a…

With growth comes change, better yet evolution. A brand that yearns for longevity must keep evolution at the forefront. As the world changes and as your customers change, the brand too must evolve.  Brand evolution is the continuous process of improving, gradually over the course of time. Brand evolution keeps…

“The more you can tap into people’s interests or behaviors, and create a strong link between them and their environment, the more likely you are to drive sales.” emphasized Coca-Cola Enterprises’ digital director Simon Miles.  This is exactly what marketers must keep in mind, constantly tapping into the interests of…