“Ignoring online marketing is like opening a business but not telling anyone.”
– KB Marketing Agency
The History of Marketing
As the baby boomers like to say, “everything was better in my day”, but was it truly better? As a marketing professional and millennial, I am often met with the statements of how everything is changing, how technology has ruined the youth and how my younger days were the last “good ol’ times.” However, having parents that are categorized as “baby boomers”, I often wonder to what extent was marketing experienced when they were in their young professional prime. If we take a walk back in time, to the 1970’s, during this era, my mother would have been 19 and my father 20, marketing had yet to reach the advancement of “digital marketing”. Brands such as Burger King had their still famous slogan, “have it your way”.
However, un-similar to the present, the most successful marketing campaigns were still being pushed through the newspaper and the television. According to tintup.com, “When we look at the history of advertising, we can confidently say that the 70’s heralded a new era for the advertising world.” It was during this time that the creation of the World Wide Web allowed for further research and fact gathering. I mention this solely to say that as marketers, like marketing, we are constantly evolving and with evolution of marketing is the need for us to learn new skills.
Marketing Now
Let’s jump forward to the present day, where digital campaigns can easily be a brand’s only form of marketing needed to be lucrative. During my marketing career, I have dabbled in social media analytics, e-commerce and field campaigns, but my newest love is truly Google Ads. Google ads works wonders for a brand that is up and coming or highly established, you are given the range to create a campaign that is suitable for your client, rather that includes a more strict budget, a broader window of advertisement or the type of content needed for said Ad, the possibilities are endless. As a business owner and a marketing consultant, I am always looking for new services to add under my umbrella and ways to help my clients grow their businesses and brands. I advise everyone that I know, whether a marketing professional or a business owner, to give Google Ads a try and truly let it work its magic for you. Like I have mentioned countless times before, we have to ensure that we are moving with excellence and professionalism, and as Shavon Saint Preux would say, with a “distinctive identity, values and story”.
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