A Marketer and The Plan
“Marketing is not a task, it is an ongoing process that requires constant attention and adaptation.” – Jay Baer
Adapting
Jay Baer helps to remind us that as marketers, we are constantly adapting and must be fluid within our professions. Just as marketing is an ongoing process, so is our plan and the need for us to pivot. As marketers, we must be able to create a marketing plan for our clients that can also adapt and modify as aspects around us change. A marketing plan is easily described as a strategic and detailed roadmap that is used to measure the success of the marketing strategies that have been put in place. A marketing plan can include anything from a blog, social media platform, events and even television ads.
Planning
In regards to creating your marketing plan, there are essentials needed to cover all bases. When creating a marketing plan for a business or a client, marketers should focus on the goal. What does the business/client want to accomplish, what are the measurables or KPI’s (key performance indicator) for this goal. Once you figure out what exactly is the goal or mission and the KPI’s, you must then identify your audience or “buyer persona” followed by the strategies that will be put in place and also what will be omitted from your marketing campaign or strategy. It is often also wise to include in your marketing plan what exactly is your budget and how each portion will be used. Last but not least, as a marketer it is good to keep an eye on the competition, who are you marketing against, listing your competitors can be an essential in your marketing plan. According to Forbes, the five essential elements of a marketing plan include: marketing goals/objectives, defining your target audience, researching or identifying your target audience, researching and planning your marketing tactics or strategies, and developing your time and budget.
All in all, creating a marketing plan is an essential part of providing the service of a marketer, any client or business that wants to be successful should include one.
Leave a Reply